Meta Unveils AI Smart Glasses, Aims to Make Wearables Mainstream
Menlo Park — September 19, 2025
Meta on Wednesday expanded its push into wearable computing, unveiling a new line of AI-powered smart glasses developed in partnership with Ray-Ban and Oakley. The devices — led by the premium Ray-Ban Meta Display — include a full-colour high-resolution lens display, a 12-megapixel camera and support for video calls and messaging, while a companion neural wristband enables gesture-based controls.
The announcements came at Meta Connect, the company’s annual developer event, where CEO Mark Zuckerberg described the technology as a major scientific advance and positioned the new accessories as a more everyday alternative to bulky virtual-reality headsets.
Key models, features and pricing
Ray-Ban Meta Display — full-colour high-resolution display in one lens, video calling, messaging, 12MP camera. Price: $799. Available this month.
Oakley Meta Vanguard — sport-oriented smart glasses for active users. Price: $499.
Ray-Ban Meta Gen 2 — second generation of the Ray-Ban Meta line. Price: $379.
Neural wristband — pairs with the Ray-Ban Display to let users send messages and control functions with small hand gestures.
During a live demo, Zuckerberg attempted a WhatsApp call to the glasses that failed to connect, quipping to the audience, “I keep on messing this up.” The glitch underlined the technical risks of integrating multiple services into new hardware — but Meta says the devices are intended to bring everyday AI features directly into people’s line of sight.
Market outlook: everyday wearables vs. metaverse ambitions
Analysts say smart glasses could prove a more accessible success than Meta’s earlier metaverse ambitions because glasses are lightweight, familiar and suited to daily life. Still, industry watchers caution that Meta must justify the premium price for mass adoption.
Meta has previously sold around two million pairs since entering the market in 2023, according to industry estimates. The Display model’s higher price — hundreds of dollars above existing models — raises questions over how quickly mainstream consumers will adopt the new generation of head-worn AI devices.
Safety concerns and company scrutiny
Meta’s product launch comes as the company faces sustained scrutiny over the social impact of its platforms, particularly on children. Protests at Meta headquarters and recent Senate testimony by former safety researchers have heightened regulatory and reputational risks. Meta has denied allegations of covering up safety concerns.
Bigger strategy: AI spending and infrastructure
The glasses rollout aligns with Meta’s stepped-up investment in artificial intelligence. The company has announced massive spending plans for AI data centres and talent, describing an ambition to develop advanced AI capabilities that power devices and services across its ecosystem.
What it means for consumers
Early adopters and tech enthusiasts will likely be the first buyers, drawn by hands-free messaging, built-in displays and integrated AI functions.
Everyday users may wait for lower prices, wider software support and assurances on privacy and safety.
Sports and active users may prefer the Oakley variant built for performance.
FAQ
Q: What do Meta’s new smart glasses do?
A: They offer a full-colour display for calls and messages, a 12MP camera for photos/video, and gesture controls via a neural wristband.
Q: How much do the Meta smart glasses cost?
A: Prices start at $379 for the Ray-Ban Gen 2, $499 for the Oakley Meta Vanguard and $799 for the Ray-Ban Meta Display.
Q: When are they available?
A: Meta says the Display will be available this month; check retailer announcements for exact regional launch dates.
Q: Are there privacy or safety concerns?
A: Critics worry about data collection, child safety and the social impact of wearable cameras and AI; Meta faces ongoing scrutiny.